An invite-only celebration for the Gatorade Player of the Year awards that transformed athlete recognition into an immersive brand experience. Guests explored interactive activations including agility testing, bottle customization, merch giveaways, and photo moments, alongside projection-mapped highlight reels and a live performance by Lil Yachty, bringing Gatorade’s focus on performance, personalization, and culture to life.

Agency : VTPro Design

Title : Associate Creative Director

Role : Associate Creative Director