A central pavilion at the McDonald’s Worldwide Convention designed as an immersive journey through the brand’s most iconic eras and characters. From a larger-than-life fries entry gateway to a FIFA World Cup–inspired fan zone and a vibrant central plaza, guests explored themed environments celebrating McDonaldland favorites like Hamburglar, Birdie, and Grimace, blending nostalgia, play, and brand storytelling into one cohesive experience.
Agency : VTPro Design
Role : Creative Lead
