An interactive brand activation at SXSW for Cheetos that reimagined a world without “Cheetle”-covered hands. Guests moved through a fully hands-free house using voice, motion, and touchless technology to complete everyday tasks, culminating in a backyard experience with food, vending, and digital graffiti, all designed to showcase innovation through playful, immersive storytelling.

Agency : VTPro Design

Role : Creative Lead